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Admiral Taverns

Brand positioning

The people

  • Headquartered in Chester, Admiral Taverns is the UK’s leading community pub company with just under 1,500 pubs across England, Scotland and Wales.
  • Admiral’s unique operational approach has earnt industry recognition with the Group shortlisted for both Best Community Pub Operator, and Best Leased & Tenanted Pub Company in 2023’s Publican Awards.
  • Previously, Admiral was recognised as the Best Leased and Tenanted Pub Company in 2019, 2016 and 2013 and ranked highly commended as Best Community Pub Operator in 2017.
  • The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers.

The power

  • Houston works with Admiral to celebrate pubs across the UK and promote them as being more than a place to drink, but a place that brings all aspects of community life together.
  • Houston positions Admiral as a voice of authority through lobbying the Government to act on Admiral’s priority recommendations.
  • Houston works with the Licensees and Operators to promote community fundraising initiatives to showcase the positive impact pubs have on their local communities.
  • Houston works with Admiral to showcase the strong support the Group provides across all levels of their business.

The impact

  • Regular regional and trade news flow showcasing Admiral’s consistent licensee support and ongoing investment programme.
  • Regional corporate profiling championing its business model as a low cost entry to the pub industry giving individuals the chance to run their own businesses with the support of an experienced company.
  • New hijacking where possible to position as a voice of authority on key industry issues.

If you’d like to know how Houston can help you, get in touch with our team

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