Air Partner, the global aviation services group, faced the challenge of establishing itself as the Preferred Private Jet/Travel Partner for the Platinum Jubilee Pageant while showcasing its 60-year British heritage and luxury appeal.
The power
Digital Campaign Planning: devised a campaign, encompassing Instagram, LinkedIn, and blog content. The campaign centred on themes of luxury lifestyle, pet-friendly travel, and the allure of London.
Diversified content: utilised various content formats, including listicles, blogs, Instagram stories and reels, videos, quizzes, and strategic partnerships.
Media relations: simultaneously, media relations efforts were sustained to support initiatives like the launch of an exclusive package offering private jet travel and Pageant tickets.
The impact
Since the beginning of the digital campaign, the LinkedIn and Instagram channels experienced significant growth.
The website click-throughs skyrocketed, indicating a strong interest and engagement from the target audience.
Highest engaged content included a series of blogs Houston created, comprising of ‘royal hotspots’ in London and exploring London with your dog.
Air Partner not only raised its profile but also established itself as a distinguished partner for the Platinum Jubilee Pageant, embodying six decades of British heritage and luxury.
If you’d like to know how Houston can help you, get in touch with our team
