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Air Partner

Platinum Jubilee social campaign

The people

  • Air Partner, the global aviation services group, faced the challenge of establishing itself as the Preferred Private Jet/Travel Partner for the Platinum Jubilee Pageant while showcasing its 60-year British heritage and luxury appeal.​​​​​​

The power

  • Digital Campaign Planning: devised a campaign, encompassing Instagram, LinkedIn, and blog content. The campaign centred on themes of luxury lifestyle, pet-friendly travel, and the allure of London.
  • Diversified content: utilised various content formats, including listicles, blogs, Instagram stories and reels, videos, quizzes, and strategic partnerships.
  • Media relations: simultaneously, media relations efforts were sustained to support initiatives like the launch of an exclusive package offering private jet travel and Pageant tickets.​​​​​​

The impact

  • Since the beginning of the digital campaign, the LinkedIn and Instagram channels experienced significant growth.
  • The website click-throughs skyrocketed, indicating a strong interest and engagement from the target audience.​
  • Highest engaged content included a series of blogs Houston created, comprising of ‘royal hotspots’ in London and exploring London with your dog.​
  • Air Partner not only raised its profile but also established itself as a distinguished partner for the Platinum Jubilee Pageant, embodying six decades of British heritage and luxury.​

If you’d like to know how Houston can help you, get in touch with our team

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