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Arco Safety

Paid social campaign

The people

  • Arco, the UK’s premier safety products and services company, has a mission to safeguard people in their workplaces.​
  • With a vast catalogue of over 170,000 quality-assured products, they responded to the COVID-19 pandemic by launching a crucial position paper.
  • Houston was entrusted with the task of orchestrating an integrated PR and social media campaign to promote this paper to their target audience effectively.

The power

  • Strategic Social Media: to meet this challenge, a two-week paid social media campaign was implemented on LinkedIn and Twitter, strategically designed to drive downloads​
  • Tailored communications: targeted key messages and creative content were crafted for distinct audience segments, emphasising the paper’s relevance and value.
  • Influencer outreach: simultaneously, an organic outreach campaign on Twitter engaged a curated list of influencers and contributors involved in discussions concerning PPE.

The impact

  • Targeting accuracy: Arco successfully reached their target audience, which included local authorities, procurement professionals, Metropolitan Mayors, Health & Safety
  • Gaining credibility: the campaign also attracted high-profile followers such as Rob Knott and Ethical Trade, cementing Arco’s position as a thought leader in the safety industry.​

If you’d like to know how Houston can help you, get in touch with our team

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