Arco, the UK’s premier safety products and services company, has a mission to safeguard people in their workplaces.
With a vast catalogue of over 170,000 quality-assured products, they responded to the COVID-19 pandemic by launching a crucial position paper.
Houston was entrusted with the task of orchestrating an integrated PR and social media campaign to promote this paper to their target audience effectively.
The power
Strategic Social Media: to meet this challenge, a two-week paid social media campaign was implemented on LinkedIn and Twitter, strategically designed to drive downloads
Tailored communications: targeted key messages and creative content were crafted for distinct audience segments, emphasising the paper’s relevance and value.
Influencer outreach: simultaneously, an organic outreach campaign on Twitter engaged a curated list of influencers and contributors involved in discussions concerning PPE.
The impact
Targeting accuracy: Arco successfully reached their target audience, which included local authorities, procurement professionals, Metropolitan Mayors, Health & Safety
Gaining credibility: the campaign also attracted high-profile followers such as Rob Knott and Ethical Trade, cementing Arco’s position as a thought leader in the safety industry.
If you’d like to know how Houston can help you, get in touch with our team
