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Biffa

Thought leadership

The people

  • On a local level – Biffa works hard to help change the way people think about waste
  • Biffa has a key role to play in influencing UK policy – Houston works to develop thought leadership campaigns to tackle and call the Government to take action on Biffa’s priority recommendations
  • We demonstrate Biffa’s experience and breadth of operations across the UK

The power

  • Biffa has a key role to play in influencing UK policy – working with the team to develop thought leadership campaigns to tackle and call the Government to take action on Biffa’s priority recommendations
  • Demonstrate Biffa’s experience and breadth of operations across the UK
  • Biffa is committed to delivering innovative solutions to help tackle the UK’s waste challenge, investing millions of pounds in recycling infrastructure and working with customers to support their own sustainability targets

 

The impact

  • Houston worked with the team to deliver a step change in brand profile across multi stakeholder audiences and drive integrated communications function to underpin strategic objectives
  • Secured broadcast interviews across the national media on topical issues and proactive news
  • Thought leadership articles secured in top tier national media, which include Biffa’s key asks from the government
  • Working in partnership with small businesses to ensure a consistent approach

If you’d like to know how Houston can help you, get in touch with our team

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