Cosentino

Global leader of sustainable design surfaces Cosentino, with its brands Dekton and Silestone, wanted a 360-support package to promote the launch of its new global flagship showroom. Moving its design hub from Clerkenwell to the iconic Hatton Gardens, we needed to create as much noise as possible across PR and social channels to help drive footfall of architects and designers into the new space.

The new space boasts over 420 sqm of design inspiration, spanning three floors, a fully working Atelier Lab and interactive digital slab displays that help the design community specify projects. With a fully stocked sample library, meeting rooms and desks for hire, and Cosentino’s vast application portfolio – including countertops, flooring, cladding, furniture and facades – and more, it is a dynamic space that brings the brand to life like nothing else. As such, getting architects and designers in the door to experience it for themselves was imperative.

An increased amount of social content around the launch resulted in a follower increase of 7.9%, driving a 49% increase in impressions and 3.6% increase in engagement MoM. Story content from the night alone yielded over 3669 impressions and an impressive amount of reshared stories.

Press activity on the showroom launch has yielded to date, a combined print and digital circulation of 2.7m, a figure which will continue to grow as more profiles go live.