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Increasing A&D brand recognition

The people

Cosentino is a global leader in innovative and sustainable surfaces for architecture and design. With 2 key brands in the UK, their challenge was to increase their brand recognition amongst consumers and the A&D community to become a household name to support sales and brand growth.

The power

Always on social media and content across Instagram, Facebook and X. We create and manage an aspirational feed that inspires the end consumer and architects/designers to invest in Cosentino.

Best performing content was UGC and influencer reels, so we created more and increased their reach by making them more native to the platform. Product launches and live social media coverage of the grand opening of Cosentino City’s new showroom in Hatton Garden contributed to positive results across social.

The impact

148% increase in lead conversion from organic social YOY
28% increase in referral traffic from organic social YOY
Over 140 million impressions
Over 8k total follower growth in 8 months, taking Instagram to over 25k

increase in lead conversion
increase in referral traffic

If you’d like to know how Houston can help you, get in touch with our team

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