- Making the connection: The #MakingPaintPersonal concept authentically activated the “It’s Not Just Paint, It’s Personal” maxim for Crown Paints.
- Sourcing inspiration: The campaign successfully generated content for an ‘Inspiration’ microsite on the Crown website, providing their audience with a fresh new source of inspiration and creativity.
- Finding new audiences: It also garnered greater visibility for the brand, appealing to new demographics by elevating its image with a wealth of valuable resources to be utilised across various digital channels.
- Engaging with digital: Social media engagement on Instagram and Twitter increased significantly due to the campaign’s strategic approach and well-crafted content.
This case study illustrates the power of influencer campaigns when pairing the right message with the right creators.