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GRAFF

Dezeen x GRAFF Designer Dinner

The people

GRAFF prides itself on designing and manufacturing some of the most premium brassware products in the world. With a desire to grow its market share in the UK, we were tasked with growing the brand’s architect and designer network to increase brand awareness and ultimately drive new project specifications. Our goal – to get GRAFF in front of key decision makers.

The power

We harnessed the pull of the UK’s largest design festival, Clerkenwell Design Week, to host a designer dinner in partnership with Dezeen. As one of the most high-profile publications for architects and designers globally, we were able to leverage their database to bring together some of the most prestigious design studios under one roof. The topic of discussion for the evening? Luxury bathrooms.

Using the event to announce GRAFF’s sponsorship of the Dezeen Awards 2024, the designer dinner put GRAFF front and centre of the conversation. A prime networking opportunity, GRAFF’s team were able to meet designers actively specifying for live projects.

Hosted at one of London’s most exciting new venues, Curve Club, we managed the full event, including:

  • Publication liaison and post-event editorial
  • Supplier bookings and briefings including florist and venue
  • F&B, including bespoke menu creation
  • Photography and videography to capture content for cross-channel brand marketing
  • Set up and build including layout, brand walls and AV
  • On-site event management in partnership with Dezeen’s Award team
  • Guest gifting bags

The impact

  • The event brought together 20 design studios including powerhouses of design Foster + Partners, Zaha Hadid Architects, Squire + Partners, HollowayLi, Conran & Partners and more
  • Data capture of all attendees for post-event follow-up by GRAFF’s sales team
  • Increased brand awareness as part of Dezeen Award’s sponsorship programme to their 2million+ readers and followers across social media

If you’d like to know how Houston can help you, get in touch with our team

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