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Earthborn Paints

Reaching new audiences

The people

Earthborn Paints has a strong reputation as an eco-paint brand for heritage and older properties. They wanted to become more recognisable and relevant, especially to younger generations, as a paint brand for everyone. ​

In April 2023, Houston took on their social media channels with a view to change this.

The power

User-generated content and influencer collaborations took centre stage, showing just how effective authentic content is at connecting with people across Instagram, Facebook and Pinterest. ​

Colour inspiration, how-to’s and decorating tips all formed part of the strategy to deliver content that drove conversation and engagement.

The impact

Earthborn have seen very positive results since working with us, with an uplift in website sales directly attributed to organic social media. ​

103% increase in referral traffic from social media (April to October 2023) year on year ​

34–45-year-old female now the average follower on Instagram and Facebook ​

125k+ organic engagements​

Over 4.2M organic impressions

Increase in referral traffic
Increase in organic engagement
Organic impressions

As for many brands, Social Media forms an integral part of Earthborn’s marketing strategy, but it can be challenging to execute successfully, particularly for SMEs where internal marketing team resources are stretched in many different directions! Since we have started working with Houston, we have been impressed with how quickly they have understood the brand and helped us to successfully deliver monthly social media content across multiple platforms. We value their industry expertise and find them to be both proactive and extremely responsive. The whole process runs smoothly and the team at Houston are a pleasure to work with.

Fiona McDonald

Marketing Manager

If you’d like to know how Houston can help you, get in touch with our team

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