Earthborn Paints

• Earthborn Paints has a strong reputation for heritage and quality and is well-known for its hero product, Claypaint. However, they were less recognised among younger demographics for their wider range of eco-friendly paint products.​
• In April 2023, Houston took on the management of Earthborn Paints’ organic social media channels (Facebook, Instagram, Pinterest) with a view to change this.​
• Our goals were to enhance the brand’s social media presence by expanding its reach and promoting better audience engagement. We also aimed to attract more followers and increase referral traffic to the website from organic social media channels.​​​​

• ​​Measurable engagement: During Q3 2023, the social media channels managed by Houston for Earthborn witnessed a significant rise in engagement, particularly on Facebook.
• Driving organic traffic: The social media strategy implemented by Houston was instrumental in driving organic social referral traffic to the Earthborn website.
• Increasing brand awareness: Houston’s efficient management and strategic approach helped Earthborn improve its digital presence and reach.

This case study exemplifies a successful social media marketing effort focused on organic growth, where a brand effectively expanded its reach, engaged with diverse demographics, and boosted brand awareness through targeted and data-driven content strategies.