Corporate
FireAngel
Broadcast & Digital Campaign
Corporate
Broadcast & Digital Campaign
Driven by technology and innovation, FireAngel designs and develops fire, smoke, heat and carbon monoxide alarms for safer homes, with enhanced connected solutions and a unique Predict® application to monitor risk and enable pre-emptive intervention.
To support FireAngel’s aim to strengthen brand awareness and drive sales, Houston brokered 3-month radio ad campaigns on Heart and Talksport to encourage purchases of discounted alarms available through national retailers. Houston developed key messages around home alarm safety for homeowner and installer audiences under the overarching ‘Stay Safe and Save with FireAngel‘ strapline. The radio campaigns overlapped with digital and social activity in partnership with The Mirror.
Overall sales of FireAngel alarms increased by 40%. One retailer reported sales of 16,000 carbon monoxide alarms in one day, another reported a 73% increase of FireAngel alarms month on month.
If you’d like to know how Houston can help you, get in touch with our team
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