Capital Markets
FireAngel
Broadcast & Digital Campaign
Capital Markets
Broadcast & Digital Campaign
FireAngel, a leading developer of advanced technology-driven home safety alarms, aimed to drive awareness of the risks associated with inadequate protection from fire, heat, smoke and carbon monoxide in the home, with a strong call to action to purchase discounted alarms in national retailers.
A “Save with FireAngel” 3-month multimedia campaign ran on radio (Heart Digital and TalkSPORT) and digital news outlet The Mirror and its regional network. Incorporating FireAngel’s key messages, Houston supported with the production of 3 x 30 second advertisements for each radio station in the run up to Christmas and wrote advertorial and placed ads in The Mirror online and regional newspapers.
The two radio campaigns resulted in over 63 million impacts over the three months. Across The Mirror network, over 1 million impressions were achieved online and on social media.
In terms of sales, FireAngel saw a 52% uplift in sales figures in the same period YOY.
If you’d like to know how Houston can help you, get in touch with our team
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