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Capital Markets

Gresham House

Enhancing brand recognition

The people

Houston works with Gresham House to develop its profile as a leading specialist alternative asset manager offering innovative solutions in sustainable assets and strategic equity. Our team leverages deep expertise in capital markets and corporate positioning strategies to establish a compelling corporate narrative and clear market positioning for Gresham House, building strong brand awareness to support the core objectives of the business and recognition of the value it delivers.

The power

Gresham House invests across a range of asset classes: forestry, battery storage, solar and wind, sustainable infrastructure, real estate and strategic equity. Houston has therefore developed a multi-layered approach to stakeholder engagement, to articulate a consistent narrative across Gresham House’s core audiences whilst enhancing stakeholder understanding of the value delivered by each part of the business.

Employing a range of impactful formats and leveraging our broad media relationships across the trade, national and broadcast media, Houston works with Gresham House to enhance and amplify Gresham House’s financial reporting and investment case via Capital Markets Days, filmed CEO-led Q&As focusing on specific parts of the business, thought leadership op-eds and blogs, and voice of authority positioning.

The impact

Gresham House is firmly established as a leading player in sustainable investment and listed and private equity with international ambitions and international brand recognition. The business has strong media visibility and its multi-channel, multi-format approach to stakeholder communications are recognised as setting a high standard for best practice engagement. 

If you’d like to know how Houston can help you, get in touch with our team

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