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Capital Markets

Gusbourne PLC

Integrated communications

The people

Since Gusbourne planted its first vines in 2004, it had a clear vision and single goal: to create English Sparkling Wines that would stand up alongside the very finest offerings from across the globe. From these humble beginnings, Gusbourne continues to strive for perfection.

Listed on AIM, the Group was keen to achieve a step change in its financial and investor communications to ensure its exciting growth story was achieving the recognition it deserves. The bespoke ‘Gusbourne’ team at Houston draws on strong expertise in the sector coupled with an important integrated capability across financial, corporate and consumer brand communications.

The power

Through an active communications strategy, Houston works closely with Gusbourne to profile the brand and its growth story across its wider financial and investor stakeholders. A busy programme of high-profile product launches coupled with targeted media relations and influencer engagement activity continues to cement Gusbourne’s position as one of the UK’s most significant fine wine producers. This supports the Group’s proactive investor relations strategy which is focussed on showcasing the Gusbourne equity story and educating stakeholders on the market opportunity in the dynamic English wine sector.

The impact

A step change in media coverage across luxury titles, national media and national business media continues to underpin the strong fundamentals of the Gusbourne story.

If you’d like to know how Houston can help you, get in touch with our team

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