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Digital

Hansgrohe

Brand ambassador campaign

The people

  • Hansgrohe wanted to launch a campaign to infuse their brand with personality, vibrancy, and energy to expand its appeal among consumers.​
  • To showcase the FinishPlus collection, we launched the #MyConceptBathroom campaign, which invited homeowners, designers, and DIY enthusiasts to share their personalised bathroom designs featuring our products.​
  • From sleek and modern to chic and rustic, the campaign showcased various design styles and inspired customers to create unique concept bathrooms with quality bathroom fixtures and accessories.​​

The power

  • Harnessing creativity: Celebrating customisation possibilities in the bathroom and harnessing the expertise and diverse follower base of three leading lifestyle influencers, we created fresh assets to use across social, marketing and PR.​
  • Engaging influencers: We challenged a diverse group of influencers with unique styles to create concept bathrooms that showcase distinctive finishes on key products. To achieve this, we secured the involvement of Laura Hunter, Lissack and Dee. The team managed all influencer contracts and assisted with mood board briefs from conception to completion.​
  • Employing the strategy: We created a comprehensive social media strategy, utilising influencer and own-brand channels and incorporating paid and organic tactics to optimise campaign exposure.​

The impact

  • Finding new followers: There was a significant increase in net follow growth on Hansgrohe’s Instagram channel.​
  • Driving quality traffic: This campaign successfully captured the target audience’s attention. As a result, there was an influx of traffic to the product pages.​
  • Engaging customers: Overall, the campaign efforts successfully drove user engagement and interest towards the brand.​

This case study exemplifies a brand ambassador campaign that effectively harnessed creativity, engaged influencers, and substantially increased social media followers, website traffic, and customer engagement.

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