Capital Markets
Headlam Group Plc
Business Transformation Support
Capital Markets
Business Transformation Support
Headlam Group Plc is the UK’s leading flooring distributor. Drawing on a heritage of more than 30 years of industry expertise, Headlam wanted an agency which could deliver a step change in stakeholder engagement through a 360 communications strategy.
Houston was appointed because of its integrated offering, supporting across capital markets and IR, corporate, trade and consumer communications. With the brief to build awareness and credibility of the Group and its brands, Houston supported Headlam’s launch of its accelerated two-year transformation plan; improving how customers, suppliers and stakeholders see its business.
The Group’s accelerated growth strategy was launched to the market in September, with strong levels of trade coverage secured, including exclusive C-suite profiling in key flooring trade and retail publications and forums. The launch also included financial and investor communications support to define and roadmap the Group’s plans to simplify the Group’s customer offer, network and operations. With sustained corporate and trade media profiling, the Group continues to make good progress against its transformation plans.
If you’d like to know how Houston can help you, get in touch with our team
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