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Capital Markets


Brand launch

The people

Houston supported the launch of Netomnia, a new entrant to the full fibre broadband sector, to establish its positioning as a market disruptor and leader, ​elevate the Company’s corporate profile to support growth plans​ and position Netomnia as well-funded and financially stable.​ Bringing deep expertise and experience in the broadband and wider telecoms sector, Houston was able to clearly articulate and highlight Netomnia’s differentiators in a crowded market and achieve effective positioning in key media titles. 

The power

Houston worked with Netomnia to build and develop the corporate narrative and key investment points to resonate across a range of stakeholder groups. Houston developed a well crafted corporate communications strategy to generate a steady drumbeat of content and coverage across regional and trade media whilst leveraging long-standing relationships with key media commentators to secure coverage for two substantial fund raises. 

The impact

From a standing start, Houston worked with Netomnia to rapidly establish its reputation as a dynamic, ambitious and successful operator in a fast moving and competitive market.  

If you’d like to know how Houston can help you, get in touch with our team

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