Website Logo
Follow us
Newsletter Signup


Protex AI

Raising brand awareness

The people

  • Protex AI is an Irish start-up that uses AI technology to give businesses increased visibility of unsafe behaviours in their facilities. Working with blue-chip brands such as leading UK retailer, Marks & Spencer (M&S).
  • With our strong experience and connections in H&S and our understanding of how technology can be adopted in the market, we worked closely with the founders and Marketing Manager to develop Protex’s key messages and coordinate a strategy to raise the company and founders’ profiles.

The power

  • Delivering on Protex AI’s objective to raise its profile in the sector, we supported with key company announcements and positioned the company as a thought leader in safety technology and AI.
  • Through content creation, media interviews, award entry support and recommendations and survey development support we generated interest in the media in its target industries.


The impact

  • Thought leadership, supporting in the development of engaging content around topical themes and use cases. Leading on Series A funding announcement, media interviews, speaking opportunities and award wins over a 3-month period.
  • 19 pieces of coverage across UK and Ireland, US, Europe and beyond. Interviews for the CEO in The Irish Sunday Times, The Irish Times, Sky News and widespread coverage in B2B trade media.

If you’d like to know how Houston can help you, get in touch with our team

Related Links

Where next ?

Our Approach

Our Work

Our Team