Consumer
Quooker
Olivia Burt Brand Ambassador
Consumer
Olivia Burt Brand Ambassador
Leading boiling water tap manufacturer, Quooker, wanted to demonstrate the capabilities of its tap as a wider kitchen appliance, going beyond a one-tool wonder of making hot and cold drinks. As part of a wider consumer education strategy, we needed to find creative ways of showcasing how Quooker taps are essential appliances for cooking, preparing, cleaning and beyond.
With a surge in consumer interest in food content across social media over the past 18 months and 1 in 3 UK food shoppers now using Instagram as their primary source for recipes, we saw the untapped potential for Quooker to have a bigger slice of consumer engagement.
Looking at the emerging talent and trusted voices of authority within the sector, we developed a 12-month ambassador programme with leading MasterChef finalist, chef and food writer Olivia Burt.
We know on social that video is king. Especially when it comes to food. Working with Olivia Burt over several shoot days, we produced an exclusive Quooker Food Series, showcasing delicious and easy-to-replicate recipes cooked entirely using a Quooker. From festive entertaining alternatives and impressive cocktails to decadent puddings and power breakfasts on-the-go, each recipe was filmed and shared across both Quooker and Olivia Burt’s social channels for maximum reach.
The video content series, filmed at different Quooker showrooms around the country to help engage its wider dealer network, was utilised across social, website, branded newsletters and marketing.
As part of the ambassador package, in conjunction with Quooker’s team and wider commercial objectives, we also helped run competitions across social and VIP dealer dinners. In time, this partnership will extend to city pop-ups and trade show cooking demonstrations.
Working with Olivia Burt has opened the door to a new wave of potential customers for Quooker and continues to drive increased engagement across its social channels.
The content series created several beautifully enticing, engaging and inspiring videos for existing and new followers, that have been used across Quooker’s wider marketing mix.
If you’d like to know how Houston can help you, get in touch with our team
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