We created a robust media plan that targeted consumers and industry professionals alike:
- Education: This required press education around the sustainability benefits this new technology provided compared to single-use plastic, executed through detailed press launch packs for consumers and Quooker’s dealer network.
- Thought leadership: We secured extensive numbers of media interviews and opinion pieces with Quooker’s MD on the company’s product diversification and technological prowess in the sector.
Stunts: To showcase the single-use plastic wasted by the average UK household each year, we commissioned an interactive stunt at a leading KBB trade show to drive awareness amongst the industry.
- Editorial and advertorial: We utilised tactical media spend to leverage editorial coverage, driving product placement, brand features, profiles and broadcast.
