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Redline Assured Security

Targeted media relations

The people

  • Part of Air Partner Group, Redline Assured Security provides security solutions, quality assurance and compliance, and training to improve security in the aviation industry, for critical national infrastructure, large-scale venues and global events.
  • Houston works with Redline Assured Security to strengthen MD Paul Mason’s expertise as a voice of authority on product capability and solutions designed keep the general public safe


The power

  • We have developed a narrative for Redline that addresses the security landscape, security solutions, the results, and a call for action to bolster better security for the general public. ​
  • Through targeted media relations, we place compelling thought leadership content that chimes with the rolling news agenda, for example, the Manchester Arena Inquiry, and the requirement for Security Management Systems (SeMS) for the aviation industry. ​
  • We reinforce Redline’s reputation as a trusted partner to organisations, emphasising quality assurance and transparent communication
  • We have raised awareness of Behavioural Detection Awareness training for security personnel in partnership with Weston FM Group, founded by Simon Weston CBE.​

The impact

  • Thought leadership: We have secured deep dive future-thinking thought leadership pieces for Paul Mason in key security press, such as SJUK, IFSEC Global and In Security on the technological advancement in security solutions and the need for improved training for security personnel
  • Event support and content writing: amplifying Redline’s expertise, we secure journalist briefings at trade shows and write blog content for relevant security and aviation websites

We provide counsel on content themes that resonate with the wider security landscape and proactive, topical news commentary, and then produce copy that is original, timely, on-message and never product-led, so that it resonates effectively with the readership of target publications.

If you’d like to know how Houston can help you, get in touch with our team

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