Semmco, a British engineering firm specialising in ground support equipment and aviation access platforms, faced the daunting challenge of navigating the pandemic’s severe impact on the aviation industry.
Houston was entrusted with the mission to bolster Semmco’s new inquiries and overall website traffic.
The power
Strategic PPC: Harnessing the power of Google Analytics’ audience analysis, a strategic paid search campaign was meticulously crafted. It spanned multiple ad groups and keywords, honing in on the UK, US, and Canadian markets.
Targeted content: Tailored ad copy and precisely chosen keywords were deployed to capture the attention of Google users actively seeking information about Semmco and competing services.
Campaign optimisation: Utilising prospecting and re-marketing techniques, the campaign was fine-tuned to increase the likelihood of engaging users with a high conversion potential.
The impact
Enhanced Visibility: Semmco experienced a substantial increase in online visibility, significantly broadening its digital footprint.
Amplified Engagement: The campaign generated a surge in inquiries, reflecting heightened interest in Semmco’s offerings.
Strategic Expansion: Building on the campaign’s success, Semmco is now poised to strengthen its organic traffic through a strategic SEO approach.
If you’d like to know how Houston can help you, get in touch with our team
