Yankee Candle

Yankee Candle® is the largest and most reputable candle maker in the world. To support the launch of its new Signature design, an evolution of the brands iconic jars and designs, we recognised the brand needed to engage with a high-profile ambassador to support raising awareness of the new designs, aid in elevating brand perception and appealing to the masses. The introduction of a brand ambassador was a global first for the company.

We were tasked with researching ambassadors that not only hold the same values but are also able to inspire and engage effortlessly with consumers directly. To do so, we devised a multi-functional campaign, spanning 12-months, working with a well-known celebrity, Vogue Williams.

• Press Office: Secured 27 pieces of coverage to date by end of June. The total reach of this is 140,743,045 
• Social: total reach of 655,899 with an engagement rate of 22%  
• Brand positioning: Yankee Candle® has been able to further communicate and drive consumer awareness around the brand and its new Signature designs. By working with Vogue Williams, a well-known celebrity in the UK, it has created an authentic and trusted message and supported in promoting the evolution of the brand and its design.