Yankee Candle

Yankee Candle, world-famous American candle manufacturer, invites us all to ‘Make it more Magical’ this year, with the launch of its 2024 Christmas campaign. Managed by Houston, following a competitive pitch in July 2024, the multichannel campaign sees the brand flexing its creativity in the first ATL TVC since 2017. 

Originating in 1969, the brand began its story on a cold December night in Massachusetts when a 16-year-old boy couldn’t afford to buy his mother a Christmas present, so made her a candle using household wax, string and a milk carton. That boy, Mike Kittredge, went on to become the founder of Yankee Candle and, ever since, the brand has centred itself on these gift-sharing moments between loved ones that we commit to memory. 

The film, directed by Christian Bevilacqua, follows her elegant, enchanting and, at times, mischievous flight home, ascending from a festive high street, across the chimney tops and eventually touching down in quiet suburbia – home. Upon her return, we see her family engaged in the familiar bustle of Christmas Eve food prep, and, atop the counter, we see the source of the smell that has carried her home; the ambient glow of the Yankee Candle Christmas Eve candle. That, and the magical pull of moments shared with loved ones at Christmas. 

The ad was on linear TV from late October until mid-December and was shortlisted by The Drum. 

Results to follow.