Unleashing Potential: The Transformative Power of Work Experience in PR and Digital Marketing

Work Experience is a fantastic way to build confidence, learn about an industry and find inspiration for career paths. Today, we’re catching up with Jacob Husbands, who recently completed a week of work experience at our London office:

1) How old are you and what are you currently studying?

I’m 17 and currently studying Politics, English Language and History in my first year of 6th form.

2) Did you know about PR before you joined and what have you learned?

The only thing I knew about PR before I started was that it stood for public relations. After my week at Houston, I feel I have a good understanding of how a PR agency works, the different types of PR (corporate, consumer, digital etc.) and what the day-to-day activities are.

3) How has this work experience been valuable to you?

I’ve not worked in an office before, so this has been a new experience which I’ve liked. I think discussing current affairs and writings articles will fit well into my English studies. I’ve also liked being able to work in the city, it was cool to be able to see The Shard from my desk! I would recommend doing work experience in PR, especially if those applying don’t know about the day-to-day of the job.

4) Which aspects of PR have you enjoyed learning about?

The corporate side was most interesting to me – I like seeing how businesses operate, and how the public sees that.

5) What do you want to do next?

I want to finish my A-levels and continue working to further gain experience, so I am informed about making a big career decision, like going to university.

6) What have you enjoyed the most about PR?

I like the idea of creating a piece of work that gets sent to journalists and then being put into print. Getting to see your efforts being realised and tangible is very cool.

Here at Houston, we’re committed to nurturing talent and inspiring the next generation of PR & Digital Marketing experts. We truly believe that work experience is a great way to open doors for individuals starting out in the industry, while helping them uncover their potential.