HOLD Self Storage has appointed communications agency Houston to support its corporate communications strategy as it opens its first storage facility in Kings Cross London, ahead of four further planned sites in London by 2025.
Houston’s appointment is part of HOLD’s ambitions to disrupt the self-storage market and become the largest independent provider of self-storage in London within the next five years. The company plans to build a fully integrated self-storage platform of more than 20 stores by 2030, with a fresh approach to customer experience that blends cutting-edge technology with a highly personal on-site service.
Frederic de Ryckman de Betz, CEO of HOLD Storage, said: “We’re looking forward to shaking up the London self-storage scene and we wanted a partner who understood how we think and what we are trying to achieve. Houston shares our mindset on doing things differently and we are going to make a lot of noise together over the coming year as we build our platform and let the industry know it’s time to change.”
Kate Hoare, Chief Executive of Houston, said: “HOLD has a unique perspective on the self-storage market, ambitious growth plans and a strong message on the difference more space can make to people’s lives. We are looking forward to supporting them on this journey as they give residents and businesses in London the space they so badly need to thrive.”
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