Tortilla appoints Houston

Tortilla Mexican Grill PLC has appointed communications agency Houston to support its Financial, Corporate and Investor communications strategy.

The UK’s largest fast-casual Mexican restaurant brand, Tortilla listed on the AIM market of the London Stock Exchange in Autumn 2021.

Houston’s appointment is part of Tortilla’s ambitions to showcase its growth and expansion both in the UK and overseas. Houston will be responsible for developing and implementing an integrated communication strategy, creating excitement around the corporate brand and equity story whilst showcasing Tortilla’s ongoing progress against its long-term growth plans.

Richard Morris, CEO at Tortilla Mexican Grill, said:

“Team Tortilla is excited about the year ahead, and working with new partners is always a great opportunity to freshen things up. Houston will become an extension of the team, supporting us to showcase our expansion plans in the UK & abroad, whilst improving broader awareness of our vibrant brand and fresh, value for money proposition. There’ll certainly be plenty to talk about this year – welcome to the family, Houston!”

Kate Hoare, Chief Executive of Houston, said:

“We are delighted that Tortilla has chosen Houston as its financial and corporate communications partner. Joining our notable clients including Domino’s, Gusbourne, easyHotel, Amathus Drinks, and Admiral Taverns, this appointment further reinforces our prominence in the leisure, hospitality, food & drink sectors.”