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How Will Whitelisting Transform Influencer Collaborations in 2024?


9th February 2024

What might 2024 offer in the form of influencer collaborations? As consumers are turning on to the ins and outs of advertising, brands need to find new and effective ways to deliver their messages. This is where whitelisting can be an increasingly effective way to promote social content in partnership with creators.

By curating a list of approved influencers on their chosen social platforms, brands can allow creator partners to access their brand tools and run sponsored content on their behalf. The brands can then track the performance of the whitelisted content through its analytics tools. This format is mutually beneficial for brands and creators, acting as a more organic form of advertising for the brand and an additional service for creators to offer at a premium. In the ideal scenario, everyone wins!

As we stand in the first month of the new year, it is worth considering the challenges and opportunities that brands will face in the social media marketing realm in 2024. These four trends are surely just the tip of the iceberg, and we can’t wait to see what the future holds. Undoubtedly, 2024 promises to deliver many exciting developments, and team Houston is looking forward to taking on the journey with our clients this year.

If you are interested in optimising digital for your business in 2024, get in touch to learn more about our services. We’d love to hear from you!

If you’d like to know how Houston can help you, get in touch with our team